MY BRAND OF STRATEGY:

 

I believe that cultural relevance is the most powerful currency a brand can hold, as not only is culture ever-evolving, but Gen Z is also rewriting the rules of consumer behavior and raising brand standards across categories.

 

With a background in cultural anthropology, I’m absolutely obsessed with digging deep into both IRL and virtual subcultures, identifying data-backed human truths and cultural patterns that span audiences and industries, and predicting what will be culturally relevant tomorrow.

 

I strive to help brands build ownable worlds for their audiences by leaning into relevant cultural shifts, in order to both respond to culture and co-create culture with their consumers.

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Want to learn more about my journey as a strategist? Head over to my about page!

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