I have a background in cultural anthropology and am obsessed with having my finger on the pulse of culture. I believe cultural relevance is the most powerful currency a brand can hold, as culture is fluid and ever-evolving.

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Gen Z is rewriting the rules of consumer behavior, and raising the standards for the brands they choose to interact with, and it’s time we start listening to them. 

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Over my career I've worked across almost every industry-- beauty (skincare, makeup), CPG, pharma, fashion, luxury, fitness, automobile, tech, banking, beverages, liquor, QSR, fast casual dining, professional services, non profit, politics-- and I'm excited to explore more!